The brief for this project was to brand a trade that traditionally wouldn't have any sort of branding attached to it. The trade I was given was that of a blacksmith. After working through several ideas including poster and logo designs for the trade I decided they weren't working. Industrial music videos such as those of Aphex Twins were suggested as a starting point because of their feel and styling. From this I decided a video would be able to show the intensity and power that I felt encompassed the trade.
I used still images overlaid along with typography to add to the overall feel of the video.
I used still images overlaid along with typography to add to the overall feel of the video.
The full video.
GIF of the video.
